Gucci Mane Upgrades His So Icey Chain

Gucci Mane stepped his game up from the original So Icey chain that represented to success of Gucci’s hit single. This larger than life chain represents So Icey as an entertainment company and brand. As we’ve mentioned before, Gucci Mane is a marketing genius and having this chain helped his company grow for a variety of perspectives. As Gucci has grown into a leader and CEO of a record label, this chain is a reminder to him that big things can happen, and they can happen fast. It certainly was time for an upgrade from the first So Icey chain that represented his initial success with the release of a hit single.